{"id":24169,"date":"2021-10-28T19:10:12","date_gmt":"2021-10-28T19:10:12","guid":{"rendered":"https:\/\/lesvolcansnews.net\/2021\/10\/28\/facebook-change-de-nom-et-devient-meta-pour-mettre-le-cap-sur-le-metavers\/"},"modified":"2021-10-28T19:23:30","modified_gmt":"2021-10-28T19:23:30","slug":"facebook-change-de-nom-et-devient-meta-pour-mettre-le-cap-sur-le-metavers","status":"publish","type":"post","link":"https:\/\/lesvolcansnews.net\/?p=24169","title":{"rendered":"Facebook change de nom et devient Meta pour mettre le cap sur le m\u00e9tavers"},"content":{"rendered":"\n

<\/h1>\n\n\n\n

Le groupe technologique a officialis\u00e9 le changement de nom de sa holding qui refl\u00e8te d\u00e9sormais ses ambitions dans le d\u00e9veloppement du m\u00e9tavers. Une d\u00e9cision qui intervient en pleine crise de r\u00e9putation pour l’entreprise.<\/em><\/h2>\n\n\n\n
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La r\u00e9putation de Facebook en berne, vive Meta. Mark Zuckerberg a officialis\u00e9 le changement du nom de la soci\u00e9t\u00e9 qui structure son empire technologique \u00e0 l’occasion de l’ouverture de la conf\u00e9rence Facebook Connect, ce jeudi 28 octobre. La holding Facebook sera d\u00e9sormais baptis\u00e9e Meta en r\u00e9f\u00e9rence \u00e0 l’importance prise par le m\u00e9tavers dans les activit\u00e9s du groupe<\/a>. <\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

Horizon, Reality, Meta… Quel nom Facebook pourrait officialiser ce jeudi soir ?<\/h4>\n\n\n\n

De la m\u00eame mani\u00e8re que Google est h\u00e9berg\u00e9 sous l’\u00e9gide de la soci\u00e9t\u00e9 Alphabet, le r\u00e9seau social Facebook, les plateformes Instagram et WhatsApp mais aussi les casques de r\u00e9alit\u00e9 virtuelle Oculus deviennent de simples filiales de la nouvelle entit\u00e9 Meta.<\/p>\n\n\n\n


“Notre marque \u00e9tait trop li\u00e9e \u00e0 un seul service. Ce nouveau nom souligne notre nouvel objectif, donner vie au m\u00e9tavers”, a-t-il expliqu\u00e9. Une initiative lue par les d\u00e9tracteurs de l’entreprise comme un moyen de se d\u00e9tacher des nombreuses affaires qui ternissent l’image de la marque Facebook depuis plusieurs ann\u00e9es.<\/p>\n\n\n\n

Le m\u00e9tavers, nouvelle fronti\u00e8re<\/h3>\n\n\n\n

Symbolis\u00e9 par un nouveau logo m\u00ealant un “M” et le symbole de l’infini, Meta refl\u00e8te les nouvelles ambitions de Mark Zuckerberg dans le m\u00e9tavers<\/a>. “Internet n’arr\u00eate pas d’\u00e9voluer. Nous sommes pass\u00e9s des PC fixes aux PC portables puis aux smartphones, du texte aux photos puis aux vid\u00e9os. Le m\u00e9tavers est la prochaine fronti\u00e8re”, a-t-il avanc\u00e9. 

Le milliardaire a d\u00e9taill\u00e9 pendant pr\u00e8s d’une heure et demi sa vision de cet univers virtuel immersif cens\u00e9 d\u00e9passer les contraintes de l’internet mobile en apportant un sentiment de pr\u00e9sence dans des mondes partag\u00e9s en trois dimension. Selon lui, cette plateforme s’articulera autour de concepts forts comme les avatars<\/strong>, la pr\u00e9sence<\/strong>, la t\u00e9l\u00e9portation<\/strong>, l’interop\u00e9rabilit\u00e9, les objets virtuels, les interfaces naturelles.

Le groupe technologique a donn\u00e9 un aper\u00e7u de cet univers<\/strong> \u00e0 travers une vid\u00e9o montrant une femme rejoindre une amie \u00e0 un concert en projetant son avatar en r\u00e9alit\u00e9 virtuelle avant d’acc\u00e9der \u00e0 un “aftershow” virtuel et d’acheter des produits d\u00e9riv\u00e9s exclusifs sous la forme de NFT (les fameux non-fungibles tokens qui garantissent l’authenticit\u00e9 des biens virtuels gr\u00e2ce \u00e0 la technologie de registre distribu\u00e9 de la blockchain) pour personnaliser son avatar.<\/p>\n\n\n\n

Facebook a annonc\u00e9 des investissements cons\u00e9quents<\/a> pour b\u00e2tir cette plateforme. 10.000 personnes seront embauch\u00e9es lors des cinq prochaines ann\u00e9es en Europe pour doubler les effectifs de la division Reality Labs, charg\u00e9e de d\u00e9velopper les exp\u00e9riences de cet univers aux \u00c9tats-Unis sous la direction d’Andrew Bosworth, un proche de Zuckerberg qui sera promu directeur de la technologie de Facebook l’an prochain. 

Pour l’instant, le m\u00e9tavers de Facebook consiste en un trio d’exp\u00e9riences collaboratives en r\u00e9alit\u00e9 virtuelles d\u00e9clin\u00e9es sous le label Horizon<\/strong>. Mais Mark Zuckerberg a annonc\u00e9 la mise \u00e0 disposition d’outils professionnels d\u00e9di\u00e9s \u00e0 la prise en charge des interactions passant par la voix et le toucher pour que les d\u00e9veloppeurs d’applications s’emparent du projet aux c\u00f4t\u00e9s des ing\u00e9nieurs de Facebook. <\/p>\n\n\n\n

Objectif : un milliard de personnes d’ici 10 ans<\/h3>\n\n\n\n

Mark Zuckeberg esp\u00e8re qu’un milliard de personnes se connecteront au m\u00e9tavers d’ici la prochaine d\u00e9cennie. Facebook devra r\u00e9pondre pour cela \u00e0 plusieurs probl\u00e9matiques, comme la faible app\u00e9tence des gens pour la r\u00e9alit\u00e9 virtuelle<\/strong>, la d\u00e9fiance grandissante du public<\/a> envers la marque Facebook et le succ\u00e8s d’autres mondes ouverts persistants<\/a> concurrents aupr\u00e8s des jeunes, comme Fortnite ou Roblox, qui proposent d\u00e9j\u00e0 des embryons de m\u00e9tavers \u00e0 succ\u00e8s. 

Secou\u00e9 par les affaires, le milliardaire a bri\u00e8vement \u00e9voqu\u00e9 l’importance du respect de la vie priv\u00e9e dans le m\u00e9tavers sans toutefois esquisser de remise en cause de son mod\u00e8le \u00e9conomique, sugg\u00e9rant qu’il devrait rester bas\u00e9 sur l’\u00e9conomie de l’attention et pourrait naturellement souffrir des m\u00eames travers que le r\u00e9seau social actuel.

Pour l’instant, meta.com redirige vers meta.org<\/a>, un site d\u00e9di\u00e9 \u00e0 la recherche biom\u00e9dicale d\u00e9velopp\u00e9 sous la direction de la Chan Zuckerberg Initiative, l’entreprise philanthropique financ\u00e9e par le milliardaire am\u00e9ricain et son \u00e9pouse Priscilla Chan. Facebook l’avait acquis via sa fondation d\u00e8s 2017 en rachetant une soci\u00e9t\u00e9 d\u00e9j\u00e0 appel\u00e9e Meta sp\u00e9cialis\u00e9e dans les technologies d’intelligence artificielle d\u00e9di\u00e9e \u00e0 la recherche d’articles scientifiques. Mark Zuckerberg avait d\u00e9j\u00e0 une longueur d’avance sur la concurrence.<\/p>\n\n\n\n

Article tiers <\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe technologique a officialis\u00e9 le changement de nom de sa holding qui refl\u00e8te d\u00e9sormais ses ambitions dans le d\u00e9veloppement du m\u00e9tavers. Une d\u00e9cision qui intervient en pleine crise de<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24169","post","type-post","status-publish","format-standard","hentry","category-actualite"],"yoast_head":"\nFacebook change de nom et devient Meta pour mettre le cap sur le m\u00e9tavers - LES VOLCANS NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lesvolcansnews.net\/?p=24169\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook change de nom et devient Meta pour mettre le cap sur le m\u00e9tavers - LES VOLCANS NEWS\" \/>\n<meta property=\"og:description\" content=\"Le groupe technologique a officialis\u00e9 le changement de nom de sa holding qui refl\u00e8te d\u00e9sormais ses ambitions dans le d\u00e9veloppement du m\u00e9tavers. 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